Flex It

Download Design Brief: FlexIt_Project

TRY THIS PROJECT

1. First research existing identities. Begin with businesses or institutions that seem appropriate for a flexible mark. For instance, a museum is a natural fit since the exhibitions within it constantly change. Or a service-oriented business like a salon, since hairstyles vary greatly depending on current trends. Look for a mark that calls out to be redesigned.

2. Once you select a mark for redesign, experiment with both template and modular approaches (see full project brief). Develop a design solution that uses strictly a template approach, one that uses strictly a modular approach and a third that combines the two. Clearly show how each approach could change in multiple iterations.

3. Pick one approach and take it to final. Apply the final mark to a series of business cards and a promotional piece appropriate to the business. Then animate the mark and apply it to a website design.

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Contributed by Helen Armstrong, Miami University. Sample work by Miami students below.